This week's Irishman, Martin McKenna is a biochemist turned designer from Dublin.
Chris Miller,this week's Kiwi representative, is an avid volunteer.
This week's American is a young campaign worker from North Carolina
@Sweden continues to grow in popularity. This week's Swede,
Henok Goitom, is a soccer player and entrepreneur.
While the blog that manages the handle has not updated in months,
the handle has successfully continued on to new Australians each week.
This week Stu Annels is at the helm.
It’s been two weeks since Sonja Abrahamsson caught international attention for a string of controversial statements she made as the ‘Swede of the Week’ on Twitter.
The Curators of Sweden, a tourism concern partly owned by the Swedish government, started the program in December — handing over the handle @sweden to a new Swede every week, in an effort to raise interest in Swedish culture and tourism.
While we won’t ever know exactly how effective the campaign has been in increasing tourism, @sweden has been successful in accumulating 67,000 followers – almost 20,000 of those during Ms. Abrahamsson’s week.
Meanwhile, it seems the idea of giving the voice of your country to a rotating cast of Twitter users is catching on.
In January a grassroots organization started the handle @TweetWeekUSA, and a similar group began@WeAreAustralia.
In March, online expat community World Irish began @Ireland, while another group of curators, I’m New Zealand, began @NewZealand.
Each group has followed Sweden’s lead and allowed a new person to tweet on behalf of their country each week. While @Sweden remains the most popular, the others are gaining traction.
Is this a good trend for tourism? Would you be more likely to visit a country if you’d read tweets from one of its residents? Let us know in the comments
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