Apple chief executive Tim Cook has extended an olive branch to Facebook as he looks to put an end to his company's long-running feud with the social network.
Speaking at the annual All Things Digital conference for the very first time, the Apple chief discussed a range of issues, from replacing Steve Jobs to the highly anticipated Apple TV.
But the 51-year-old reserved special praise for Mark Zuckerberg's Facebook, whose negotiations over better integration between the two ground to a halt in 2010, telling users to 'stay tuned' on developments.
'Facebook is a great company,' he said.
'And the relationship is solid. I saw Sheryl [Sandberg, Facebook’s chief operating officer] earlier outside. We have great respect for each other.'
Apple and Facebook have had an uneasy relationship since 2010 when the late Steve Jobs described failed talks over the integration of its Ping service into Facebook as 'onerous.'
The Cold War continued when Facebook reportedly kicked it heels over creating an app specifically for the iPad.
However Cook appears to have made it his priority to form a greater working relationship, he added: 'We appreciate each other.
'For us, we want to provide customers simple and elegant ways to do the things they want to do.
'Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned.'
Cook also paid tribute to his predecessor Jobs, adding he never wanted to try and replace him, but be his own man.
'Steve was a visionary. My role was never to replace him. He was an original,' he revealed.
'I've never felt the weight of trying to be Steve. It's not who I am and it's not my goal in life.
'I am who I am, and I'm focused on that, and being a great CEO of Apple.'
He also added that Apple TV remains 'an area of intense interest' for the company and outlined hopes for more of Apple's future products to be manufactured in the US.
Read more: http://www.metro.co.uk/tech/900663-apple-ceo-tim-cook-hints-at-further-facebook-integration#ixzz1yMF07rFr
No comments:
Post a Comment